The goal of this project was to package a brand I created. Something interested me in packaging shoes, so I designed the brand and named it FAZE.
Designing a container for the shoes was the primary concern of the project. It took a lot of trial and error building paper boxes to get the shape and dimensions correct, but once I did, that's where the fun began.
For the shoe box, I envisioned it standing upright rather than being the traditional flat rectangular box we are so used to. It’s shape and lid was inspired by a Zippo lighter.
The outcome was a shoe box that fit both the shoes vertically, and also contained the other merchandise above the shoes on a tray. With the branding, FAZE stands out as an athletic and energetic product.