Rachel Whiteread
Date
December 2018
Category
Publication
Project Description
The mandate of this project was to design a book jacket when assigned an artist at random draw. I chose Rachel Whiteread, an English artist best known for her sculptures. Afterwards, interior spreads would be created and adapted for use on a digital tablet.
Challenge
First, images and text had to be collected for use when designing the book. One unique challenge to this project was finding a suitable image for use on the cover. With the help of Reddit, a man named Moritz B. Langer came to the rescue and took a magnificent close up shot of the Judenplatz Memorial in Vienna, Austria.
Approach
Using the close-up image taken by Moritz of book fore-edges cast in concrete and spanning it across the entire book jacket, recreates an iconic technique Whiteread has often used in her work. Along with the fore-edge of the actual book I created to showcase her work it creates an endless-looping homage to her style, and anyone who knows Whiteread will easily recognize that the book is about her.
Solution
The outcome of the finished book and its tablet version is a clean and sophisticated art book. The layout is dynamic and respects the use of large images to best show Rachel’s work.
